Nicky Elliott, founder of Wilder Ones

I'm Nicky, founder of Wilder Ones, mum of two on a mission.

Wilder Ones was born out of a desire to find cool, colourful, unisex clothes for my kids without compromise for either of them, but the business quickly evolved into a womenswear brand too, as my customers were inspired by my mission to bring colour to every wardrobe, and so the collection grew to incorporate womenswear in modern and flattering cuts, designed to elevate your mood and your style . 

Wilder Ones celebrates the things that kids love and respond to – vibrant colours and cool patterns - and all with added clash, and brings those sensibilities to the womenswear too. My collections capture the full spectrum of colour, in effortless cuts for ultimate comfort without compromise.